Looking for the top preppy brands to shop? Today we’re sharing 33+ preppy fashion brands to help you curate a gorgeous and timeless wardrobe with classic preppy style.
Preppy fashion is all about classic, timeless pieces that never go out of style. From tailored blazers and oxford shirts to boat shoes and cable-knit sweaters, preppy style is all about looking polished and put-together.
And that means that preppy style is all about quality. It’s quite literally the opposite of fast fashion. Most true preps aren’t scared to spend a good chunk of change on a piece of clothing.
Whether you’re a fan of the classic preppy look or just looking to add a few preppy pieces to your wardrobe, there are plenty of preppy fashion brands out there to choose from. In this article, I will be taking a closer look at some of the top preppy fashion brands and what makes them so popular among fashion lovers.
What Is Preppy Style?
Preppy style is characterized by classic, timeless pieces that are often associated with traditional American style. Preppy fashion is known for its clean lines, simple silhouettes, and a focus on quality materials.
Lifestyle: Preppy fashion is often associated with a certain lifestyle, one that values education, tradition, and refinement. The style is often seen as conservative, but it has evolved over time to include more modern and trend-driven pieces.
Color: Preppy fashion is often associated with a certain color palette, including navy, white, and pastels, and it often incorporates patterns such as stripes, plaids, and polka dots.
Roots: Preppy fashion is a style that originated among the students of Ivy League universities and colleges in the Northeastern United States. While the style has its roots in the Ivy League, it has since become more accessible to a wider audience. Today, preppy fashion is a popular choice for those who want to look polished, put-together, and classic, while still embracing modern trends and styles.
Classic Preppy Clothing Pieces To Own:
Some classic preppy fashion pieces include:
Blazer: A blazer is a staple in preppy fashion. It’s often worn with a collared shirt and khaki pants for a classic, polished look.
Oxford shirt: The oxford shirt is a classic preppy piece that can be dressed up or down. It’s often worn tucked into pants or shorts with a belt.
Polo shirt: A polo shirt is another classic preppy piece that can be dressed up or down. It’s often worn with khaki pants or shorts.
Khaki pants: Khaki pants are a staple in preppy fashion. They’re often worn with a collared shirt and a belt.
Chinos: Chinos are similar to khaki pants but are often made of a lighter-weight fabric. They’re a great option for warmer weather.
Loafers: Loafers are a classic preppy shoe. They’re often worn without socks and can be dressed up or down.
Boat shoes: Boat shoes are another classic preppy shoe. They’re often worn without socks and are a great option for summer.
Nautical-inspired accessories: Preppy fashion often incorporates nautical-inspired accessories such as belts, watches, and bracelets. These accessories often feature stripes or anchors.
Preppy Brands To Shop:
These are my favorite preppy fashion brands for all budgets. I listed the best pieces to buy at each store as well as pricing.
33. J. Crew Factory
If you’re on a budget, J. Crew Factory is by far the best preppy fashion brand for high-quality items.
Pricing: I generally spend $30-$100 per item, depending on what I’m purchasing. The quality is really great for low prices, especially compared to typical preppy style brands.
When it comes to curating my preppy wardrobe, Cartolina Nantucket is my top pick. With a penchant for classic New England flair, this brand effortlessly captures the essence of timeless style while keeping my budget intact.
While I especially love Cartolina’s dresses and shirts for the summer, they also have great vacation items when I head down to Florida during the winter. I feel like this shop is a more upscale Lily Pulitzer for classic preppy style.
Pricing: I typically spend around $100 per item and each piece lasts a long time.
31. Vineyard Vines
If you love preppy fashion then you know that Vineyard Vines is one of the OGs. This is the place to start when you want to put together preppy outfits.
Whether you want to shop for preppy style dresses, button-up shirts, cozy pullovers, swimsuits, fabric shorts, white pants, bags, or more, Vineyard Vines really has it all. It’s definitely worth the investment to own a few pieces that you’ll wear often!
Pricing: Sometimes you can find pieces at $50 or so, but that’s a steal. Most of the quality items are $80-$200.
I love shopping for spring and summer preppy style pieces at Tuckernut. They have the most darling items!
If you’re looking for the Lilly Pulitzer look, only toned down and a bit more classic, Tuckernut is definitely your preppy fashion brand.
Pricing: Expect to spend anywhere from $75 to $250 per item.
29. Mark and Graham
If you’re looking for preppy luggage and/or bags, Mark and Graham is the preppy fashion brand for you.
These are the most classic preppy luggage pieces that can be used over and over!
Pricing: Mark and Graham is surprisingly affordable. You can get a large piece of luggage for around $200; tote bags are sometimes under $100.
28. Tommy Hilfiger
Tommy Hilfiger is another classic brand that’s a bit more affordable.
You can certainly shop for the most classic Tommy pieces such as the sweaters, jackets, and button-up shirts, but you can also find some really cute seasonal items at this preppy fashion brand.
Pricing: Most items are over $100. However, Tommy has lots of great sales throughout the year.
Virtually everyone has heard of Sperry. However, this preppy fashion brand sells much more than just the classic boat shoes.
I absolutely love my Sperry shoes! They are the perfect combination of style and comfort. The leather is soft and durable, and the cushioned insole provides support for my feet. Plus, they have a non-slip sole which is great for walking on wet surfaces. I wear them all the time, whether I’m running errands or going out with friends. They are versatile enough to wear with jeans or dress them up with a nice pair of khakis.
Sperry shoes are a preppy clothing staple for a reason. In fact, Sperry has a variety of super cute shoes for both women and men, including canvas sneakers, variations of boat shoes, and sandals.
Pricing: You can get some cheaper pairs of shoes for only $50, while the more expensive shoes will be between $100 and $200. However, the quality is really incredible.
Knockoffs just don’t do these shoes justice. My fiance has had a pair of Sperry boat shoes for 3+ years now and they’re still in great shape!
I’m obsessed with K.J.P. pieces! They’re very seasonal, classic, and high-quality.
Pricing: K.J.P. is actually super affordable compared to some of these other preppy style brands. Pieces are anywhere between $75 and $150. It’s a great brand to shop at for full preppy outfits.
25. Lilly Pulitzer
Ah, Lilly P. There really is nothing like the bright, happy patterns of Lilly Pulitzer!
I make it a point to add at least one Lilly item to my wardrobe every summer. I love wearing Lilly dresses to weddings, out to dinner, or even to a summer brunch by the water.
Pricing: Most pieces are between $100 and $250. Lilly Pulitzer is one of the best preppy fashion brands for sales, so always check the clearance section.
BTW, Splash of Pink is a Lilly P store that sells great Lilly items at a lower price!
24. Old Navy
Old Navy is a super budget-friendly preppy style brand for seasonal basics.
Pricing: Most items at Old Navy are under $30. The deals are incredible, but not every item will fit perfectly. You should definitely know what types of preppy style pieces to shop for.
Gap is a great mid-level brand for affordable but quality items.
I typically shop for my blazers, jackets, and coats at Gap. I just got a super cute trench coat that’s very fashionable and preppy.
Pricing: Most pieces are under $100. Some coats will be just over, but you can also find items on sale for under $30.
22. Marley Lilly
I love Marley Lilly when I’m shopping for monogrammed items.
Literally everything on the site is adorable, but I typically either check out the best sellers, or shop for monogrammed bags, shoes and socks, and clothing (including pullovers, long sleeve t-shirts, and comfy shorts).
Pricing: Marley Lilly is super affordable. Everything is under $100, but many items are well under $50, including larger pieces like duffel bags or boots.
21. J. Crew
J. Crew is another classic store for basic, high-quality, preppy outfits.
I recommend starting with the best sellers. You can find gorgeous blazers, tailored pants, preppy style dresses, button-up shirts, and flats.
Pricing: Most pieces are between $50 and $175. J. Crew often has amazing sales for full-on preppy outfits.
Lacoste is a super cool, casual, preppy fashion brand with vintage vibes.
There are so many great pieces at Lacoste! The logo itself is enough of a reason to buy these pieces, but I especially enjoy shopping the best sellers as well as the polos, polo dresses, and pullovers.
Pricing: Most pieces are $100 to $200.
Talbots is a great mid-range preppy style brand for all ages.
This whole outfit that I’m wearing in the photo is from Talbots, even the shoes and the bag!
Pricing: Most items at Talbots are between $50 and $110.
18. Love Shack Fancy
Although Love Shack Fancy has some frilly, girly dresses, they also have some preppy pieces that are perfect for summer.
I typically shop at Love Shack Fancy for bright summer dresses in yellow, blue, pink, and green tones. These dresses are perfect to pair with Jack Roger sandals and some preppy jewelry.
Pricing: Most Love Shack Fancy dresses are between $300 and $500. They’re pricy but are truly amazing quality.
17. Southern Tide
If you’re looking for classic country club style then Southern Tide is your preppy style brand of choice.
The dresses are really gorgeous and can be worn many different ways, but Southern Tide also has really cute pullovers, sweaters, and more.
Pricing: Most items are between $125 and $175. I typically shop the sales.
Hunter rain boots are classic preppy style shoes that are essential for any season!
Keep in mind that if you’re on the shorter side, the classic high boots might be too tall. My sister is 5’4″ and likes the medium size.
Pricing: Most Hunter boots are between $125 and $180.
15. Jack Rogers
This is another super classic preppy brand. I almost never wear a Lilly Pulitzer dress or top without my Jack Roger sandals.
Pricing: Most sandals are between $100 and $140. Again, these sandals last forever; you’ll only need to buy a pair every 4-5 years. Jack Rogers always go perfectly to complete preppy outfits.
Okay, so Longchamp is technically a French fashion brand, but it’s also very classic and preppy. In fact, I would venture to say that every truly preppy woman should own a Longchamp bag.
I have the classic bag in both blue and black, size large. It’s such an amazing bag because you can just throw it in the wash if it gets dirty.
This is a great bag for all seasons and doubles perfectly as a beach bag!
Pricing: Longchamp is surprisingly affordable, especially considering that I have owned this bag for 3+ years and use it almost daily. I spent $145 on the large bag, but there’s a variation depending on the size/color you’d like.
13. L.L. Bean
Most preppy people have at least a few items from L.L. Bean. It’s a solid, mid-range store that sells quality pieces.
Pricing: Most items are between $50 and $200. L.L. Bean is mid-range compared to other preppy fashion brands but the items are still super high quality. For that reason alone, L.L. Bean is one of my favorite preppy style stores, especially for fall and winter preppy fashion.
12. Kate Spade
If you want a girly yet classic preppy fashion brand then you’ll love Kate Spade.
Pricing: The prices at Kate Spade are super variable. Most purses and shoes are between $200 and $300, but they often have amazing sales.
If you like simple preppy style then you’ll love Everlane. It’s a brand that’s all about clean lines and high-quality items.
Everlane is a really great preppy fashion brand for the basics. I typically check out the best sellers and shop for cotton t-shirts, sweaters, jeans, and sneakers.
Pricing: Most items are well under $100. Sometimes, you can get basics (like shirts and sweaters) for $20 per item. Keep in mind that these are super high-quality cotton pieces! They will last for a while.
I have always loved Abercrombie since it was super trendy when I was young, but now I love this brand specifically for preppy outfits.
Pricing: I try to shop the sales at Abercrombie and spend no more than $30 per item. Sometimes, for something I really love, I will spend up for $50 or $60. I can typically find full preppy outfits at Abercrombie for a reasonable price.
This classic England-based brand is woodsy-preppy style, so it’s perfect for every season.
Barbour is classic English hunting fashion. You can literally find entire preppy outfits at Barbour, and all you need is a hunting dog to complete the look.
This preppy brand has so many great items for women. I really love the quilted coats, vests, and boots.
Pricing: Most Barbour items are over $100, but the quality is impeccable. These are all long-term items.
Surprisingly, Target sometimes has great preppy style items, but you definitely have to sort through.
Target first kicked off its “preppy” vibes with the Lilly Pulitzer at Target collection. Sadly, it sold out super quickly, but they still have some great budget pieces.
Pricing: I usually spend around $20 per item at Target.
Theory is a great mid-range designer fashion brand for classic preppy outfits.
I typically shop in the best sellers section. I like the cardigans, blazers, tailored pants, and classic blouses.
Theory has a business/preppy style vibe. It’s a great place for professional preppy outfits.
Pricing: Expect to spend $300-$700 per item.
Patagonia is a great winter brand if you want the woodsy/preppy style vibe.
Everyone should definitely own a Patagonia pullover. They’re truly amazing! You can buy all sorts of fleeces and jackets at this preppy style brand.
Pricing: Expect to spend at least $200 per item. However, these pieces are incredibly warm and are really made for the outdoors, not only for the look.
I love Eastland Shoes for preppy, durable, affordable shoes.
I especially enjoy the loafers, oxford shoes, and slip on boat shoes for women.
Pricing: Most pairs of shoes are well under $100. They last for a long time and are really comfy!
If you like trendier preppy outfits then you’ll love Alice + Olivia.
This preppy fashion brand has super cute sweaters, interesting tops, and pant sets. I purchase a few pieces a season to add a bit of spice to my preppy wardrobe items.
Pricing: Most pieces sell for $100-$300.
Although Tory Burch is known for the classic flip flop sandals, this preppy style brand offers tons of other pieces that are popular, too.
Pricing: Expect to spend $150-$500 per item.
2. Ralph Lauren
One of the most classic preppy style stores on this list is Ralph Lauren. It’s known as one of the basic preppy fashion stores for a reason!
Pricing: Most items are well over $200; expect to spend $300-$600 per piece on average.
Of course, Brooks Brothers has to be #1 on this list!
If you’re looking for ultra-preppy style and classic outfit pieces, Brooks Brothers is truly your place. I don’t shop here often because it’s super expensive, but this is definitely the OG preppy store if you want to dive into true old-prep.
Pricing: Expect to spend $200+ per item.
What are the best affordable preppy fashion brands?
You can definitely find preppy clothing on a budget, but you’ll need to shop at slightly different brands – the most well-known preppy brands are usually expensive. Here are some of my favorite budget preppy brands:
J.Crew Factory: Offers classic preppy styles at a lower cost than J.Crew’s main line due to being a factory outlet.
Ralph Lauren Factory: Ralph Lauren’s factory stores offer similar preppy styles at a more affordable price point.
Lands’ End: Known for their quality and affordability, Lands’ End offers a wide range of preppy styles at affordable prices.
LL Bean: LL Bean’s preppy styles are known for their durability and affordability.
Tommy Hilfiger: Tommy Hilfiger’s preppy styles are known for their classic designs and affordable prices.
Brooks Brothers Factory: Brooks Brothers Factory offers preppy styles at a lower cost than their main line due to being a factory outlet.
Vineyard Vines Outlet: Vineyard Vines Outlet offers preppy styles at a more affordable price point than their main line.
Gap Factory: Gap Factory offers preppy styles at a lower cost than their main line due to being a factory outlet.
Banana Republic Factory: Banana Republic Factory offers preppy styles at a more affordable price point than their main line.
Old Navy: Old Navy offers preppy styles at a more affordable price point than many other brands due to their focus on affordability.
What are the best preppy brands for summer clothing?
There are several preppy brands that offer great options for summer clothing. Here are some of the best:
What are the best preppy brands for winter clothing?
There are several preppy brands that offer great options for winter clothing. Here are some of my favorites:
Patagonia: While not traditionally preppy, Patagonia offers a range of high-quality winter clothing options that are perfect for outdoor activities. Their down jackets and fleeces are especially popular.
Influence of Preppy Fashion Brands on Pop Culture
Preppy fashion brands have had a significant influence on pop culture over the years. These brands, which are known for their classic and timeless styles, have become a staple in the fashion industry and have inspired countless trends.
One of the most significant ways that preppy fashion brands have influenced pop culture is through their use of bold and bright colors. Brands like Ralph Lauren and Tommy Hilfiger are known for their use of bright and bold colors in their designs, which have become synonymous with preppy fashion. These colors have been adopted by other designers and have become a popular trend in the fashion industry.
Another way that preppy fashion brands have influenced pop culture is through their use of classic and timeless styles. Brands like J.Crew and Brooks Brothers are known for their classic designs, which have become a staple in the fashion industry. These styles have been adopted by other designers and have become a popular trend in the fashion industry.
Preppy fashion brands have also influenced pop culture through their use of accessories. Brands like Vineyard Vines and Lilly Pulitzer are known for their use of accessories like hats, belts, and scarves, which have become a popular trend in the fashion industry. These accessories have been adopted by other designers and have become a popular trend in the fashion industry.
Overall, preppy fashion brands have had a significant influence on pop culture over the years. Their use of bold colors, classic styles, and accessories have inspired countless trends and have become a staple in the fashion industry.
Sustainability in Preppy Fashion Brands
As a fashion enthusiast, I have noticed a growing trend towards sustainability in the preppy fashion industry. Many preppy fashion brands are now incorporating eco-friendly practices into their manufacturing processes, as well as using sustainable materials in their designs.
One of the most notable preppy fashion brands that has embraced sustainability is Patagonia. The company is known for its commitment to environmental conservation and has implemented a number of sustainability initiatives. For example, Patagonia uses recycled polyester in many of its products and has also launched a program to encourage customers to repair their clothing rather than buying new items.
Another preppy fashion brand that has made strides in sustainability is Ralph Lauren. The company has implemented a number of eco-friendly initiatives, including using organic cotton and recycled materials in its designs. Ralph Lauren has also launched a program to reduce waste and increase recycling in its stores and offices.
In addition to these larger brands, there are also many smaller preppy fashion brands that are committed to sustainability. For example, Faherty Brand uses recycled materials in its clothing and also donates a portion of its profits to environmental organizations. Similarly, Kiel James Patrick uses sustainable materials in its designs and has also implemented eco-friendly practices in its manufacturing processes.
Overall, the preppy fashion industry is moving towards greater sustainability, with many brands making significant efforts to reduce their environmental impact. As a consumer, it is important to support these eco-friendly initiatives by choosing to purchase from brands that prioritize sustainability.
The world of fashion is constantly evolving, but preppy style has remained a timeless classic. There are numerous preppy brands available in the market that cater to the needs of fashion enthusiasts who want to embrace this style. Whether you are looking for clothing, accessories, or footwear, preppy brands have got you covered. From Ralph Lauren to J.Crew, these brands are known for their high-quality products and sophisticated designs that are perfect for any occasion. So, if you want to add a touch of preppy flair to your wardrobe, explore the wide range of preppy brands available and find the perfect pieces to suit your style.