Looking to take your style up a few levels and dress like a chic coastal grandmother this year? Here’s our official guide with everything you need to know about coastal grandmother style!
What Is The Coastal Grandmother Aesthetic?
Let’s begin with a look at the origins of the coastal grandmother aesthetic. The background is important to understand how the trends have shifted over time to focus specifically on the coastal grandmother.
On TikTok and other social media, the coastal grandmother aesthetic, an offshoot of Nancy Meyers chic, is trending big. It’s especially popular with the millennial age group and those looking for a classy but chic summer look.
The phrase was created and coined by Lex Nicoleta on Instagram/TikTok and really took off!
Coastal grandmother recalls the clean and classic style of wealthier women living on oceanfront properties, such as Diane Keaton in Nancy Meyer’s Hamptons film, Something’s Gotta Give.
Coastal grandmothers wear cashmere and linen, enjoy gardening, and take leisurely strolls on the beach when it’s a little windy. They sip white wine while reading on their wraparound front porches. These are women who make fresh backyard food with food from the local market and eat on their Serena & Lily patio furniture surrounded by hydrangeas. And isn’t that just the life?
What Do Coastal Grandmothers Wear?
The coastal grandmother style is a pretty clear aesthetic. Some of the top coastal grandmother pieces include:
- Neutral-colored chinos (both pants and shorts)
- Cashmere sweaters
- Linen dresses, shirts, and skirts
- Button-up shirts
- White turtlenecks
- Preppy silk scarves
- Straight-leg denim
- Straw bags and totes
- Straw sun hats
- Button-down cardigans
- Sun visors
- Pearls and high-end accessories
Where to Shop For Coastal Grandmother Style:
You can shop for coastal grandmother style at many stores and can definitely shop your own closet. But these are some of my favorite stores to find these pieces!
KJP: One of my new favorite stores, KJP will definitely have everything preppy you could need! I especially love their shirt dresses, cardigan sweaters, and linen summer pieces.
Vineyard Vines: I love Vineyard Vines for all types of shirts, fabric shorts, and accessories. You won’t find a better button-down anywhere else.
Southern Tide: If you’re looking for colorful preppy pieces, Southern Tide is definitely your store. They have super cute pieces including dresses and bathing suits (my favorite).
Abercrombie: If you’re looking for slightly trendier coastal grandmother styled pieces then check out Abercrombie. It’s a good blend of chic and preppy.
Ralph Lauren: The ultimate classic for coastal grandmother style is Ralph Lauren. If you can afford the prices, you’ll find just about everything you need here.
Coastal Grandmother Outfits:
Here are 30+ of our favorite coastal grandmother style outfits to copy. Enjoy!